Henderson-Hughes Health Partners

Created on May 08, 2013 | Added on May 08, 2013 | Took approximately 2 Hours to make

Description

This is a cartographic logo made for the health literacy organization, "Henderson-Hughes Health Partners". This is one of few self-study works that has a real business associated with it, but said business was never a client of mine.

If memory serves, I was requested to make this logo as an evaluation of my graphic design workflow. H3P acted as a sort of prompt - an example client - that I was to make something that would represent their business. With some introductory sketches out of the way, I decided that a map of the world should be included in the design, and so it was.

This logo was revisited not long after the current version of the portfolio was put together, to give it a more modern look. To preserve the general look and feel, I kept the initial font, "Century Gothic", in tact. Although the changes were minimal, it feels much more impactful this way.

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